Tips for Graphic Design on the Web

The internet is a big deal nowadays, and when you’re setting up a website, you’re probably looking at everything possible in order to stay on top of everything. How can you be sure that you’ve got the resources that you need? How can you make things look great and can you find ways in which you’re able to get the best results for what you’re trying to do with your site? Here are some tips I have for making this a little easier for yourself.

Be consistent with your fonts and typefaces

People try to get all fancy and it really isn’t doing them a lot of good. It’s a much better idea to just go ahead and be consistent. Use easy to read fonts and typefaces, make them clear to read and make sure that you don’t end up with too many issues. You can have different headings, sure, but just make sure that they have all of the information, organized well and looking attractive as well.

Don’t use hard to read colors

So many people get obsessed with what they feel like their site colors should be that they end up clashing and casing all sorts of problems for themselves. It goes much more smoothly if you use simple, easy to read colors that you can utilize in different contexts throughout your website. The graphic design colors should remain consistent when possible to do so.

Use images, but not too many images

Images catch the attention of people who come to your website. But, if you use too many, it’s going to take too long to load and people will probably just leave your website out of frustration. You want to have easy to load pictures that show up fairly quickly, as soon as someone comes to your page. Then, they’ll be able to check out what images you have and they’ll be more likely to share what you have on your site with other people too – and that can be a really good way to make sure that you’ve done things the right way.

 

Don’t use autoplay videos

This is probably one of the biggest annoyances of many websites nowadays. How many times have you pulled up a website and then, all of a sudden, you start to get noise that you can’t figure out the source of? It’s quite common, and quite frustrating for many people that are trying to work on the web. Don’t use autoplay videos – sure, they catch people’s attention, but not in the way that you want them to.

Graphic design for websites takes time and effort, and you’ll likely be looking at many different things as you try to sort out what you want to do and how you want to do it. You want to explore the options you have and see what is going to make the most sense in relation to your situation. Not only will that give you a leg up, but your graphic design will do that much better when all is said and done as well.

The Types of Graphic Design

For those people wanting to do a graphic design business, it’s important to know exactly what type of graphic design that will be done. Graphic design is like an umbrella, and the definition is simply ‘the practice of visual communication’.

This communication can solve problems for companies, communicate ideas or messages, or even persuade people to take an action. While certain types of design overlap and draw strength from one another, every specialization is a little different than the rest and all are constantly adaptable.

The differences can mean a lot of things, and various types of graphic design exist for prospective designers to dip into and understand, with most of them involving the same basic skills every designer learns such as visual arts, text, layout, and working both in print and digitally.

Types of Graphic Design

Types of graphic design all have a specific set of purposes, and each purpose changes the methods and needs put on the designer. Several types of design are listed below, but the list is by no means exhaustive.

Visual Identity

For every business, it’s important to have a brand and a message that they seek to send to potential customers. Most companies that have a successful brand often have a strong visual graphic to go with it, such as Pepsi or McDonalds.

That’s what visual identity graphic design is, the art of creating the visual elements of a brand that ties into a company’s identity. By using color, shape, text placement, and other methods, the emotions and message of a company can be spoken through a logo.

Motion Graphics Designer

This is a frame by frame control position. For people who love to tell stories and design through animation, Motion designers bring life to animation by making still images or words move, to keep viewers interested in what is on the screen.

These designers often use storyboards, before adding in motion to the images and then editing voice-over, music, and other visuals together to make the scene interesting. Using and having skills as an artist, editor, and knowledge of common film editing software is often a must.

 

Advertisement

Every single advertisement out there has been designed by someone and has been designed to help people make correct decisions, normally to buy a certain product or service. This is done extremely well with visuals and colors as opposed to boring dumps of information or a bland voice over.

Marketing designers work closely with business owners and content producers to create an advertisement for the product in a certain kind of light by using print, digital, and televised media to showcase the product or service.

Conclusion

These are just a few of the many applications of graphic design in today’s world, and other graphic design needs will surely pop up as businesses continue to evolve their ways of working with customers. With the content for graphic designers not going away any time soon, now is the best time for any prospective designer to find their passion and start working away!

The Benefits Graphic Design Can Bring to a Business

One of the best ways for any graphic designer to get into a business is to design for a business. With businesses having a need for web design, logo design, and other graphics for their products and brands, a good graphic designer can often catapult a mediocre business into the spotlight.

This is done because humans naturally associate certain things with symbols, including the M for McDonald’s or a check mark for Nike, and by having an easily recognizable brand that catches attention a business can cause their customers to associate their brand and products with a symbol.

Trust and impressions

The attention span of humankind is only getting shorter, making the ability of businesses and websites to capture the attention of their customers a must. If a website looks interesting and is engaging for the consumer, it will hold their attention long enough for them to delve into the information the sight holds. Meanwhile, if the website has good information but a terrible design, people click away.

For websites, most people say that a site that is easy to navigate, has quick loading times, and a personality that was complemented by images and design makes it engaging to stay at.

Perception based on visual cues can also help change the views of a brand or business. For example, when someone comes out in a suit with a new haircut, most people see them as a professional. The same holds true for a website, where good and professional looking graphics can make a website seem professional.

Keeping you in their thoughts

When a brand becomes a household name, oftentimes the graphic is what is remembered before the product comes to mind. The colors specifically are remembered, with warmer colors drawing the eye to them and keeping them in the mind of the viewers.

Cooler colors help to keep the mind at ease and can make harder decisions like buying something big seem simpler.

In addition, the graphic design of a company can help businesses put them first in the world. Easily organized websites that are user accessible can almost predict the needs of the user and make it easier for consumers to find what they need with a few clicks.

Graphic designers know where people will look first in a website and how to use colors, images, and pictures to bring out emotions and make people want to stay at the site and potentially buy the brand.

The benefits of good design.

Even good design was used when crafting this article, using short paragraphs and interesting facts to keep the reader reading and engaged with the topic of design. By using the same design for businesses and websites, the potential customers will be more likely to buy and engage with businesses.

Plus a good design doesn’t have to break the bank for a company, and can potentially bring back the lost expenses in spades.

The benefits of a good graphic designer are far too important for any business not to take seriously because by understanding and implementing graphic designs, companies can ensure their logo will be remembered long after they’re gone.